Full Guide on How to Start a Dropshipping Business without Much Stress.
How to Start a Dropshipping Business… Starting a dropshipping business is quite a good idea towards entrepreneurship. You will be able to sell products to your customers, define your own prices and market your own brand. This is a great business idea, and of course one of the most lucrative ideas for smart entrepreneurs, like you.
Let me ask you a question. What do you understand by the phrase “Dropshipping” I know you are shut of words because you don’t have any idea about it. But let me put a smile on your face by telling you that this article will guide on the necessary information you need about dropshipping, how to start a dropshipping business and make money from it.
What is Dropshipping?
Dropshipping is a business model in which the retailer sells products from the manufacturer or wholesaler to a person or group of people without having them in stock. (A retail method where a store does not keep products on sale. Instead, when a store sells a product, it purchases the item from a third-party and has it shipped directly to the customer).
Dropshipping is an extremely popular business model for new entrepreneurs. Since you do not need to stock or handle the items you sell, it is possible to start a Dropshipping business with little capital.
Starting a dropshipping business is one of the easiest ways to make money online. If you are ready to run a business that can compete with the retail giants, on a limited budget, follow the guide below;
- Find your Niche and Decide what to Sell
The first thing to do before embarking on dropshipping business is to choose a niche. A niche is simply a subject or area of interest.
What do you like to sell? You do not have to mix different products from different niche to an online store. If you want to sell clothes, dropship different types of clothes. Do not add shoes or cosmetic products.
The niche you select must be something you are genuinely interested in. A range of products that is not focused will be difficult to market. If you are not passionate about the niche you select, you will be more willing to be discouraged, because it takes a lot of work to successfully scale up a dropshipping business.
- Start an Online Store
If you still remember, we told you that this business requires little capital. This is the most important area where you will have to spend some. It is important to note that for you to have a professional dropshipping business, you need an online store to present the products you want to sell.
One of the easiest ways to start a dropshipping business quickly and cheaply is to use an integrated product marketplace and an e-commerce platform. There are two popular ecommerce platform that we recommend:
- Shopify and
- Alidropship (AliExpress)
Shopify is a fully hosted eCommerce platform that start at $29/ month. It’s a powerful eCommerce solution that includes everything you need to create an online store.
The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees. This is why we recommend, Alidropship to anyone wishing to start a dropshippping business, on a limited budget.
AliDropship is an e-commerce plugin for AliExpress. It is designed to simplify the dropshipping process. The fact that it can be integrated with WordPress and WooCommerce means that you can add a dropshipping item to your current website or ecommerce store.
If you have experience with WordPress, you can easily create online stores via AliDropship Plugin for AliExpress. Even if you do not have enough knowledge or time to create a store independently, you will be able to order for an entire custom dropshipping store.
The custom dropshipping store is a complete dropshipping experience that is specially designed for you from scratch and includes AliExpress products so you can start selling immediately.
If you really are a beginner with little capital to start this business, we will recommend that you choose WordPress Alidropship (AliExpress) because it is very easy to set up and it is not expensive, unlike Shopify, where you will pay approximately $ 29 or more for the renewal, (as your monthly subscription).
- Choose your Preferred Supplier
Suppliers are the backbone of all dropshipping business. Why? This is simply because the standard and efficiency of your supplier will determine the success of your business. You may need to understand them seriously.
There are various suppliers in the dropshipping industry, one of the popular brands is AliExpress. There are other platforms such as Amazon, eBay, Alibaba, Wallmart, etc.
This should be taken seriously, because doing business with the wrong supplier can ruin your business, so it’s important not to rush until you select the supplier you want to start dropshipping business with. Carry out appropriate checks and tests.
- Start Marketing your Products
Building a successful business online takes more than selecting brands, writing product reviews, and starting selling products online. Even the best business ideas can fail if you do not drive enough traffic to your site.
As more and more businesses turn to the Internet to drive sales, the need for digital marketing experts has never been greater. It’s a rapidly evolving industry with many challenges, but also many rewards, including potentially lucrative revenue.
Today digital marketing encompasses all marketing efforts that use electronic devices or the Internet. Companies use digital channels such as search engines, social media, email, and their sites to connect with current and potential clients.
Marketing has always been about connecting with your audience in the right place at the right time. Today, this means that you have to meet them where they already spend their time: on the Internet.
Here, we look at some of the best digital marketing strategies that you can implement to help your business grow and make money.
- SEO (Search Engine Optimization)
This should come first before anything else.
SEO is a marketing discipline focused on increasing the visibility of the results of organic (unpaid) search engines. It covers the technical and creative elements needed to improve rankings, drive traffic and increase awareness in search engines.
The main objective of SEO is to increase the visibility of your site in the search field. Each search engine gives a result based on certain key words or key phrases of the search query typed in the box and the most relevant result arrives at the top.
The point here is that, you must choose good keywords for each product that will easily rank on search engines. Because thousands, if not, millions of people buy products through Google search results. So, if your product is lucky to appear on Google front page, then it will make sales from that organic traffic.
- Content Marketing
Content marketing refers to the creation and publication of free online content for the purpose of promoting a particular product or service. It is a bridge of information between the consumer and the seller. It is used in search engine searches
If you are creative and have a strong suit in writing, this is one of the ways to make money from online marketing. When writing content, you must be able to understand the dynamics of the product. Content must be presented in such a way that a lay person can understand and buy the product.
- Social Media Marketing
As an aspiring online entrepreneur, you cannot ignore the impending dominance of social commerce. Social commerce is the practice of selling through social networks such as Facebook, Pinterest, Instagram, etc. In fact, a handful of major fashion brands such as Moda Operandi, Rent the Runway, Stylyt, etc. have already migrated to social commerce for higher selling.
Most social media networks have their own data analytics tools that make it easy to create and promote social media marketing campaigns. Due to the continuous dissemination of social media discussions and opinions, there would be an immediate notifiable product and it would also be shared on other platforms, which would help to publicize the product.
- Email Marketing
Email marketing is an innovative way of marketing. This is a marketing tool in which an advertiser sends an email to the recipient detailing the products and offers available.
You need a way of capturing email addresses, such as a request to sign-up at checkout, or an offer that requires an email address. Once you have a decent list of email addresses you have a way of reaching a large group of people regularly, for free.
The best part of this type of digital marketing are the product is advertised to a large audience and it has a far outreach than the traditional method of marketing.
It has the potential to reach millions of clients with a click, the best way to build a relationship with potential customers in an intimate way.
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